McDonald's has introduced its new McValue menu, marking a significant transformation aimed at budget-conscious consumers
Launched on January 7, 2025, this menu features eight items available across breakfast, lunch, and dinner, including popular choices like 6-piece Chicken McNuggets, Double Cheeseburger, and McChicken.
The centerpiece of the McValue menu is the "Buy One, Add One for $1" offer, which allows customers to purchase a full-priced item and add another item for just $1.
This initiative is designed to enhance value perception among diners, especially as prices at fast-food chains have surged by approximately 40% since 2019 due to rising operational costs
Additionally, the menu includes the previously successful $5 Meal Deal, which combines a McDouble or McChicken with nuggets, fries, and a drink
The launch also features exclusive app deals and localized promotions tailored by franchise owners.
This strategic move comes as McDonald's seeks to recover from recent sales declines and re-establish its reputation as a value-oriented brand in a competitive market